CatUp Privacy Policy
# Privacy Policy
**Last updated: August 18, 2026**
This Privacy Policy explains how Light Software Studio ("we", "us", "our", or the "Studio") handles information in connection with the mobile application **Cat Up - Kitty Jumping Game** (the "App" or the "Game"), available on Google Play.
The App is operated by Light Software Studio.
For privacy-related questions or requests, you can contact us at:
Email: light.software.sevilla@gmail.com
This Privacy Policy applies to information processed through the App and through third-party services integrated into the App, including Unity Ads.
1. Audience and Scope
The App is intended for a **mixed audience** and may be used by children, teenagers, and adults.
Because the App may be used by children, we take additional measures intended to limit the collection and use of information from child users.
The App does not require users to create an account or provide their name, email address, telephone number, postal address, photographs, or other directly identifying information to us.
However, third-party advertising technology integrated into the App may automatically process certain technical and advertising-related information as described below.
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2. Information We Collect and Process
2.1 Information We Do Not Directly Request
The App does not require registration and does not directly request:
· Name
· Email address
· Telephone number
· Postal address
· Password
· Photograph
· Precise location
· Government-issued identification
· Other information that directly identifies a user
We do not intentionally ask children to provide personal information through the App.
2.2 Information Processed Through Unity Ads
The App uses the **Unity Ads SDK** to display advertisements.
Depending on the user's device, advertising settings, location, applicable privacy requirements, and consent or opt-out choices, Unity Ads may process technical, device, advertising, and ad-interaction information, which may include:
· Advertising identifiers, such as the Android Advertising ID (AAID/GAID), where permitted
IP address
· Device type and model
· Operating system and operating-system version
· Language and regional settings
· Network and connection information
· App installation or device-related identifiers
· Advertising impressions
· Advertisement interactions, such as clicks
· Information relating to the delivery and performance of advertisements
The exact information processed may depend on the Unity Ads SDK version, device configuration, applicable laws, and the privacy choices communicated to the SDK.
Unity may process this information in accordance with its own privacy practices and applicable contractual arrangements.
For more information, please consult Unity's privacy documentation and privacy policy.
2.3 Technical and Diagnostic Information
The App may also generate technical information necessary for the operation, maintenance, security, and stability of the Game, such as application performance information, error information, and crash-related information.
Where such information is processed by third-party services, the relevant third-party provider may determine the information collected and how it is processed.
3. How Information Is Used
Information processed through advertising and technical services may be used for purposes including:
· Delivering advertisements
· Delivering contextual or personalized advertisements where legally permitted
· Measuring advertising performance
· Measuring advertisement impressions and interactions
· Detecting and preventing advertising fraud and abuse
· Maintaining the security and functionality of the App
· Diagnosing crashes and technical problems
· Improving the stability and performance of the App
· Complying with applicable legal obligations
We do not use information collected through the App to create user accounts or to intentionally identify individual users by name.
4. Personalized and Non-Personalized Advertising
The App may display either **personalized** or **contextual/non-personalized** advertisements, depending on applicable law and the user's privacy choices.
Personalized advertising may use information associated with a device or advertising identifier to make advertisements more relevant to a user.
Contextual/non-personalized advertising does not rely on the same type of user-specific advertising profile and is used when personalized advertising is not permitted, has been refused, or when the applicable privacy configuration requires contextual advertising.
Where required, personalized advertising will only be enabled after the necessary consent or other legally valid authorization has been obtained.
Unity Ads supports contextual and personalized advertising based on the privacy and consent signals communicated by the App. The App is responsible for providing the appropriate signals to the Unity Ads SDK.
5. Children and Mixed-Audience Users
The App is designed as a mixed-audience application.
We do not intentionally request names, email addresses, telephone numbers, precise location, photographs, or other directly identifying information from children.
Where an age or child-directed status is determined for advertising purposes, the App will apply the appropriate privacy and advertising settings.
Users identified as children, as well as users whose age cannot be appropriately determined where applicable, will receive contextual/non-personalized advertising rather than personalized behavioral advertising.
The App does not intentionally use children's information for behavioral advertising or cross-app behavioral advertising.
Unity's current documentation states that mixed-audience applications can provide user-level child designations and that users without an applicable age designation are treated as children for contextual advertising purposes.
6. Age Screening
Because the App is intended for a mixed audience, the App may use a neutral age-screening mechanism to determine the appropriate privacy and advertising treatment for the user.
The age-screening mechanism is intended to determine an appropriate age category and does not intentionally collect or retain a user's date of birth unless specifically necessary and permitted for the applicable purpose.
Age-related information collected solely for age determination will not be used for advertising profiling or unrelated purposes.
Where age information is collected solely to determine whether a user is a child, we will retain it only for as long as reasonably necessary for that purpose and will not use it for unrelated purposes.
Google Play requires mixed-audience applications that display advertisements to implement appropriate age screening so that children and users of unknown age receive non-personalized advertising.
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7. Legal Bases for Processing Under GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction where similar data protection laws apply, the legal basis for processing depends on the specific processing activity.
Depending on the circumstances, we may rely on:
**Consent**, where applicable, including for personalized advertising where consent is legally required.
**Legitimate interests**, where applicable, for purposes such as security, fraud prevention, service operation, and technical maintenance, provided that those interests are not overridden by the user's rights and interests.
**Compliance with legal obligations**, where processing is necessary to comply with applicable law, and
other lawful bases permitted by applicable data protection legislation.
Where consent is required for personalized advertising, personalized advertising will not be enabled until the required consent has been obtained.
Users may withdraw or change consent where applicable.
Unity provides mechanisms through which developers can communicate consent and privacy choices to the Unity Ads SDK.
8. GDPR Rights
If the GDPR or equivalent data protection legislation applies to you, you may have the following rights, subject to applicable legal conditions:
·Right of access to personal information;
·Right to rectification of inaccurate information;
·Right to erasure;
·Right to restriction of processing;
·Right to data portability;
·Right to object to certain processing;
·Right to withdraw consent where processing is based on consent;
·Right to object to processing for direct marketing purposes;
·Right to lodge a complaint with a competent data protection supervisory authority; and
·Rights relating to automated decision-making and profiling where applicable.
To exercise your rights, contact us using the details in Section 16.
Because certain information may be processed directly by Unity or another third-party provider, we may need to forward your request to the relevant provider or ask you to contact that provider directly where appropriate.
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9. Children Under COPPA
The App may be used by children under 13 in the United States and is therefore designed to apply appropriate protections to child users.
We do not intentionally request children under 13 to provide names, email addresses, telephone numbers, precise location, photographs, or other directly identifying information.
For users identified as children under 13, we will not intentionally enable personalized behavioral advertising.
Where applicable, child users will receive contextual/non-personalized advertisements.
We do not intentionally perform cross-app behavioral advertising for users identified as children under 13.
If we become aware that we have collected personal information from a child under 13 in a manner that requires parental consent under COPPA and that consent was not obtained, we will take reasonable steps to delete the information and address the situation as required by applicable law.
Parents or legal guardians may contact us using the information in Section 16 to request information concerning the collection of their child's personal information, request deletion, or exercise other applicable rights.
The FTC's COPPA framework requires additional protections when an operator has actual knowledge that it is collecting personal information from children under 13. Current FTC guidance also addresses age screening and mixed-audience services.
10. Google Play Families Requirements
Because the App may be available to children, we configure the App and its advertising functionality in accordance with applicable Google Play Families requirements.
Where advertisements are shown to children or users whose age is unknown, the App will use advertising configurations intended to provide non-personalized, child-appropriate advertising.
We will use advertising SDK configurations and versions that are eligible for use with children where required by Google Play.
We will not intentionally display personalized behavioral advertising to children.
Google Play requires mixed-audience applications to use an appropriate neutral age screen and requires that advertisements shown to children or users of unknown age comply with its Families requirements.
11. CCPA / CPRA – California Residents
If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), applies to our processing activities, you may have rights including:
·The right to know about categories and specific pieces of personal information collected, used, disclosed, or otherwise processed, subject to applicable exceptions.
· The right to request deletion of personal information, subject to applicable exceptions.
· The right to correct inaccurate personal information.
· The right to opt out of the sale or sharing of personal information, where applicable.
· The right to limit the use and disclosure of sensitive personal information, where applicable.
· The right not to receive discriminatory treatment for exercising applicable privacy rights.
California law defines "sharing" broadly in the context of certain cross-context behavioral advertising activities.
The use of advertising identifiers or other information by advertising providers may therefore constitute "sharing" under California law depending on the specific processing activity.
We do not sell personal information for monetary consideration in the traditional sense.
However, certain advertising-related processing by third-party advertising providers may constitute "sharing" under the CCPA/CPRA.
Where applicable, California users may opt out of such sharing through the privacy controls provided by the App or by contacting us using the information in Section 16.
California residents may also use a recognized opt-out preference signal, such as Global Privacy Control (GPC), where applicable and technically supported.
California law also requires businesses subject to the CCPA to provide appropriate notice at or before the point at which personal information is collected. This Privacy Policy is intended to provide the relevant information about the categories of information and purposes of processing, supplemented where necessary by an in-app privacy notice.
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12. Categories of Personal Information
Depending on the user's device, advertising settings, privacy choices, and applicable law, the categories of information potentially processed through third-party advertising services may include:
Categories:
Identifiers - Examples: Advertising ID, app/device-related identifiers, IP addressAdvertising. Purposes: fraud prevention, measurement
Internet or electronic activity - Examples: Ad impressions, clicks, interactions. Purposes: Advertising measurement and performance
Device information -Examples: Device model, operating system. Purposes: Ad delivery, compatibility, diagnostics
Network information -Examples: Connection type, carrier information. Purposes:Ad delivery and technical operation
Regional information -Examples: Language and regional settings. Purposes:Localization and advertising delivery
Diagnostic information -Examples: Crash and technical information. Purposes:Stability and performance.
The precise categories processed may vary depending on the services enabled, SDK version, operating system, and applicable privacy settings.
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13. Sale or Sharing of Personal Information
We do not sell personal information for monetary consideration in the traditional sense.
However, advertising services may process or receive certain device and advertising information for advertising purposes.
Depending on the applicable law and the precise data flow, this activity may constitute "sharing" for cross-context behavioral advertising under California law.
Where required, users will be provided with an appropriate mechanism to opt out of such processing.
After an applicable opt-out request is received, we will take reasonable steps to communicate the user's choice to the relevant advertising provider and restrict personalized advertising accordingly.
Unity provides privacy APIs that allow developers to communicate opt-out and consent choices to the Unity Ads SDK.
14. Data Retention
We do not maintain a user account database containing personal information collected through the App.
Information processed by third-party services, including Unity Ads, may be retained by those providers according to their own retention policies, contractual arrangements, and legal obligations.
Where we directly process information, we retain it only for as long as reasonably necessary for the purpose for which it was collected, to provide and secure the App, to comply with legal obligations, or to resolve disputes.
Information collected solely for age determination will not be retained longer than reasonably necessary for that purpose.
15. Data Sharing and Third-Party Services
We may use third-party service providers necessary to operate, secure, analyze, monetize, and maintain the App.
The primary advertising service described in this Privacy Policy is:
**Unity Ads – Unity Technologies**
Unity may process information independently or on our behalf depending on the specific service, contractual relationship, and applicable legal framework.
For information about Unity's privacy practices, users should consult Unity's applicable privacy documentation.
We do not sell, rent, or trade personal information to third parties for money.
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16. Privacy Requests and Contact
For privacy questions or to exercise applicable rights, contact:
**Light Software Studio**
**Email:** light.software.sevilla@gmail.com
When submitting a privacy request, we may ask for reasonable information necessary to verify and process the request.
We will not request unnecessary sensitive information solely for the purpose of processing a privacy request.
If your request concerns information processed directly by Unity or another third-party provider, we may need to forward the request to that provider or direct you to the provider's applicable privacy request mechanism.
Parents or legal guardians may use the same contact information to submit requests concerning a child's information.
17. International Data Processing
Third-party service providers used by the App may process information on servers located in countries other than the country in which the user resides.
Where required by applicable law, appropriate safeguards or other lawful mechanisms will be used for international transfers of personal information.
Users may contact us for additional information concerning applicable international data-transfer safeguards.
18. Data Security
We take reasonable technical and organizational measures appropriate to the nature of the information processed through the App.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
Because certain information is processed directly by third-party providers, the security of that information is also subject to the security measures and practices of those providers.
19. User Privacy Choices
Depending on the user's location and applicable law, users may have options to:
· Accept or refuse personalized advertising;
· Withdraw previously provided advertising consent;
· Request deletion of applicable personal information;
· Request access to applicable personal information;
· Correct inaccurate personal information;
· Opt out of the sale or sharing of personal information where applicable; and
· Reset or restrict the device's advertising identifier through the operating system's privacy settings.
The App may provide additional privacy controls where technically and legally required.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
· Changes to the App;
· Changes to third-party services;
· Changes to advertising technology;
· Changes to applicable privacy laws; or
· Changes to our data-processing practices.
When we make changes, we will update the "Last updated" date at the beginning of this Privacy Policy.
Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.
21. Contact Information
For all privacy-related questions, requests, or complaints:
**Light Software Studio**
**Email:** light.software.sevilla@gmail.com